Turn Patient Data
Into Patient
Action.
Lumina helps health systems run hyper-personalized, HIPAA-safe demand generation campaigns — without ever touching a single real patient record.
Health systems are losing patients they already have.
Hospitals sit on massive patient databases but are terrible at engaging those patients proactively. They want to drive preventive care visits, chronic care enrollment, and new service line adoption — but their marketing teams are tiny, non-technical, and terrified of HIPAA violations.
AI-powered demand gen.
Zero compliance risk.
Lumina is an AI-powered demand generation engine that helps health systems run hyper-personalized, HIPAA-safe patient outreach campaigns at scale.
CONNECT
Health system's EHR data flows through Lumina's proprietary synthetic data engine. A statistically identical, fully de-identified replica is created instantly. Zero PHI ever touches the marketing layer.
ANALYZE
Lumina's AI analyzes the synthetic patient population to identify care gaps, at-risk cohorts, and high-value engagement opportunities — overdue screenings, chronic care programs, wellness initiatives.
GENERATE
The AI creates personalized, medically accurate campaign content — emails, SMS, digital ads, direct mail — tailored to each specific patient segment and care pathway.
EXECUTE
Campaigns deploy across channels with full attribution tracking, showing exactly which outreach drove which patient actions — appointments booked, programs enrolled, screenings completed.
The Zero-PHI
Guarantee.
Lumina's proprietary synthetic data engine ensures the marketing AI never sees a single real patient record. This is not a feature — it's the foundation.
SYNTHETIC DATA ENGINE
Generates fully synthetic healthcare datasets that preserve statistical properties and row-level granularity without ever exposing protected health information.
ENTERPRISE COMPLIANCE
Built for HIPAA Expert Determination compliance from day one. Designed for SOC2 Type 2 certification and enterprise-grade security requirements.
INSTANT PILOT READY
No 6-month legal review. Health systems can see Lumina in action using synthetic data that mirrors their patient population — without transferring a single real record.
A $29B market with no clear winner.
Total addressable market for healthcare patient engagement software by 2030
Grand View Research, 2024
AI-powered marketing automation for US health systems with 200+ beds
Lumina internal analysis
Year 5 target: 200 health system contracts at $250K average annual value
Bottom-up model
No one owns this space.
| Competitor | What They Do | What They Don't Do |
|---|---|---|
Loyal Health $45M raised | Digital front door, scheduling, reputation management | No AI demand gen, no synthetic data layer |
Actium Health $35M raised | AI patient activation via phone/voice | Acquired 2024, phone-only, no content generation |
Freshpaint $30M raised | HIPAA-compliant marketing analytics | Analytics only — no campaign creation or execution |
WebMD Ignite Enterprise division | Consumer health content & engagement | Content library, not personalized AI campaigns |
Lumina is the only platform that combines proprietary synthetic data compliance, AI-powered content generation, and multi-channel campaign execution in a single, purpose-built engine for health systems.
Three converging forces.
a16z's "Healthy MAUs" thesis (Big Ideas 2026) validates this exact moment: the shift from reactive sick care to proactive health engagement, powered by AI.
REGULATORY PRESSURE
CMS value-based care models now tie reimbursement to patient engagement metrics. Health systems must proactively reach patients or face financial penalties.
AI MATURITY
Large language models can now generate medically accurate, personalized marketing content at scale — something impossible even 2 years ago.
SYNTHETIC DATA BREAKTHROUGH
Synthetic data technology has been validated by major enterprises and academic medical centers. The compliance barrier that blocked AI marketing in healthcare has been removed.
In 5 years, every major health system will use AI to proactively engage their patients. The ones that start now will win.
Lumina will be the engine that powers that transformation — safely, intelligently, and at scale.
Let's build the future of patient engagement.
I'm seeking mentorship and guidance from experienced investors and operators to bring Lumina to life. If you're interested in the intersection of AI, healthcare, and growth marketing — let's talk.